Home

Wrong Opinions is a blog about marketing, culture, artificial intelligence, society, and all those ideas people are absolutely sure about until reality politely punches them in the face.

Here I write about how we communicate, how we persuade, how we misunderstand each other, how technology changes us, and how humans keep pretending to be rational while making decisions with the emotional stability of a caffeinated squirrel.

The goal is not to be right all the time.

That would be bo, suspicious, and probably impossible. The goal is to ask better questions, challenge comfortable narratives, and explore the strange territory at the intersection of business, culture, technology, and human behavior.

And as Karl Popper used to say:

“I may be wrong, and you may be right, and by an effort, we may get nearer to the truth.”

Who am I

My name is Pier Francesco Lunardi Papasogli, also known as Franz Papasogli, because apparently one long name was not enough.

I work in marketing, sales, leadership, and consulting, which means I have spent a significant part of my life observing how people make decisions, defend bad ideas, buy things they did not need, reject things they actually needed, and then explain everything with great confidence.

My professional background includes B2B marketing, digital advertising, team leadership, sales strategy, customer experience, and cross-cultural communication. In simpler terms: I have worked with people, platforms, clients, teams, campaigns, and enough dashboards to develop both analytical skills and a healthy distrust of perfect-looking numbers.

Before all that, and still very much in the background of how I think, I studied cultural anthropology, human genetics, human biology, human ethology, semiotics, and sociology. I am also passionate about history, especially the recurring patterns that show how humans keep reinventing the same problems while giving them better branding.

On Wrong Opinions, I write about marketing, culture, artificial intelligence, leadership, anthropology, communication, pop culture, history, and society. I like connecting apparently unrelated things: memes and mythology, AI and human experience, Star Trek and workplace leadership, business strategy and ancient tribal instincts.

This blog exists because I believe that many interesting ideas start as uncomfortable, unpopular, or simply “wrong” opinions. Sometimes they remain wrong. Sometimes they become useful. And sometimes they are wrong in exactly the way that makes them worth discussing.