The Human Murmuration
Pier Francesco Lunardi Papasogli
A Lesson from Hannah Fry A few days ago, while mindlessly scrolling through TikTok, I came across a short video by one of my favorite science communicators, Hannah Fry. The…
With Great AI Power Comes Great Marketing Responsibility
Artificial Intelligence (AI) is the superhero of modern marketing: it can analyze millions of data points in seconds, personalize your experience down to the font color, and make you feel…
The Babel Fish: to tell a story in marketing, you must first hear them all
To quote Seth Godin, “Marketing is no longer about the stuff that you make, but about the stories you tell.” However, in order to effectively convey these stories, it is…